Tuesday, March 31, 2015

Making Sense of your Customer-Related Data

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Data Management Alert

Predictive Customer Intelligence individualizes the customer experience by providing the most relevant recommendations to each unique customer. These recommendations are based on customer data, such as their buying behavior, web activity, and social media presence. This integrated software solution gathers customer information from multiple internal and external sources and models customer behavior. After scoring is complete, engagement systems and front-line associates are provided with customized actions or recommendations that help your organization provide the right offer to the customer.

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Additional Resources

The Operational Data Lake- Your On-Ramp to Big Data

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Ditulis Oleh : Angelisa Vivian Hari: 8:32 AM Kategori:

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