The application economy is exploding. According to McKinsey & Company, app-related revenues will reach over $70 billion by 2017. While the consumer app market shows no decline in growth, enterprise mobility is taking off exponentially. Enterprise mobile apps have the potential to increase worker productivity, improve relationships with customers, and increase business process efficiency. Those gains to do not happen magically. Rather, companies must tap into data sources (both internal and external) in order to empower apps to achieve their business goals. Without such data, apps will be static in nature, never realizing the promise of real-time, contextual, and data- infused business intelligence that will define the future of mobility. This enterprise trend will create opportunities and challenges for years to come.
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