WHITE PAPER: SAS
Four Tips to Mastering Multichannel Marketing
Marketing today is complex, and there are many different factors that drive conversions. It's impossible to get the full picture of why a consumer purchased a product simply by examining one channel or one campaign. Read this whitepaper to learn about 4 tips to mastering multichannel digital marketing attribution. Learn more!
WHITE PAPER: IBM
Data Warehousing: modern ecosystems for big data & analytics
Five years ago, IBM observed that the planet was becoming more instrumented, interconnected and intelligent. Some 20,000 engagements later, here's what we've learned matters in designing a modern data warehouse. Read Now
WHITE PAPER: SAS
SMB Group - Data Visualization: Charting the Best Course
Data is the new business capital. But just like financial capital, you must invest wisely to reap value. This report examines how data visualization can help organizations unleash the full value of information, and outlines key considerations to guide the solution evaluation process. Learn more!
WHITE PAPER: SAS
Moving Data Science into the Boardroom
How is data science perceived in the boardroom today? Is executive-level strategy being used to set the data science direction, or are data scientists going into the boardroom seeking to influence executive strategy? Read this whitepaper that explores five precepts to bear in mind when seeking to move data science into the boardroom. Learn more!
WHITE PAPER: BMC Software
Bridge the Gap between Network Ops and the Service Desk
Businesses can't afford to let siloed approaches to incident management delay resolution and undermine IT productivity. BMC Intelligent Service Resolution bridges the gap between the service desk and network operations, and provides a unified, business-centric view across technologies, to help you resolve the right issues more quickly than ever. Learn More
WHITE PAPER: SAS
Self-Service BI and Analytics: Midsize Business
Analytics is more important to success than ever before, and it's a business practice that has momentum. This paper examines the barriers to adoption of analytics from an IT and end-user perspective, and shows how self-service analytics in general can eliminate these barriers. Learn more!
WHITE PAPER: BMC Software
Is Your Middleware Sapping Performance?
Middleware systems play a critical role in delivering business data and are now an essential part of every IT environment. These tools keep data flowing, prevent problems, streamline, troubleshoot, guide administration and empower user self-service. Learn about BMC's Middleware Management solution. Learn More
WHITE PAPER: SAS
EMA: Big Data - Operationalizing the Buzz
This year's EMA/9sight Big Data research makes a clear case for the maturation of Big Data as a critical approach for innovative companies. The research findings in the report cover nearly 600 ongoing Big Data efforts. Learn more!
WHITE PAPER: BMC Software
Delivering on the Promise of Predictive Control
The core business value of BMC ProactiveNet Performance Management's (BPPM) predictive analytics is advanced risk mitigation, enabling enterprises to anticipate and remedy issues before they disturb essential processes. Find out more in this whitepaper. Learn More
WHITE PAPER: SAS
Flexible Technology for the Agile Enterprise
In many organizations today, more and more business users are spending increasing amounts of time trying to find and integrate the relevant pieces of data they need to perform specific process tasks and to produce business insights.. Learn more!
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