The Truth About Customer Experience

Touchpoints matter, but it's the full journey that really counts. Learn More >>

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Enterprise Management Alert The Truth About Customer Experience Companies have long emphasized touchpoints- the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. But the narrow focus on maximizing satisfaction at those moments can create a distorted picture, suggesting that customers are happier with the company than they actually are. It also diverts attention from the bigger - and more important - picture: the customer's end-to-end journey. Learn More Additional Resources Insider Threats: The Hidden Risks Within Your Organization SUBSCRIPTION SERVICES You are subscribed to alerts_enterprisemngmnt as jonsan98@gmail.com. Please click here to unsubscribe from alerts_enterprisemngmnt Please click here to unsubscribe from all Computerworld alerts. When accessing content promoted in this email, you are providing consent for your information to be shared with the sponsors of the content. Please see our privacy policy for more information. Copyright 2015 | Computerworld | 492 Old Connecticut Path | Framingham MA 01701 | www.computerworld.com.