The Truth About Customer Experience

Touchpoints matter, but it's the full journey that really counts. Learn More >>

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Enterprise Management Alert The Truth About Customer Experience Companies have long emphasized touchpoints- the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. But the narrow focus on maximizing satisfaction at those moments can create a distorted picture, suggesting that customers are happier with the company than they actually are. It also diverts attention from the bigger - and more important - picture: the customer's end-to-end journey. Learn More Additional Resources Six Ways To Re-Think Your File Movement Strategies. Learn More. SUBSCRIPTION SERVICES You are subscribed to ifwalerts_enterprisemngmnt as jonsan98@gmail.com. Please click here to unsubscribe from ifwalerts_enterprisemngmnt Please click here to unsubscribe from all InfoWorld alerts. When accessing content promoted in this email, you are providing consent for your information to be shared with the sponsors of the content. Please see our privacy policy for more information. Copyright 2015 | InfoWorld | 492 Old Connecticut Path | Framingham MA 01701 | www.infoworld.com.