How analytics helped Ford turn its fortunes

	Big data's biggest challenges | For CMOs, big data can lead to big profits
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	How analytics helped Ford turn its fortunes Big data and analytics permeate virtually every move Ford makes, from forecasting the worldwide price of commodities to figuring out what exactly consumers want, what it will build, where it should source parts and how to power its lineup of vehicles. Read More WHITE PAPER: MarkMonitor® Six Steps to Securing Your Domains Attacks against domain name registrations and the hijacking of DNS records are on the rise and profoundly dangerous. Learn six steps you can take to safeguard your domains, not only at the registrar level, but at the registry level as well. Access Your White Paper Today. Read now! In this Issue INSIDER Big data's biggest challenges For CMOs, big data can lead to big profits WD combines 120GB SSD with 1TB HDD in a laptop drive Sharon Machlis: Is Python really supplanting R for data work? Nick Millman: Data visualization: A picture is worth billions of bytes How to extract custom data from Google Analytics Call centers suffer from big data overload INSIDER Robert L. Mitchell: FileMaker Pro: 13 going on 30 Rob Walker: Making data work: Why hope is not a strategy WHITE PAPER: Exablox Storage Switzerland: Unstructured Data Storage Unstructured data (data that's outside of databases), is growing at an out-of-control pace in organizations of all sizes. Read now! INSIDER Big data's biggest challenges IT pros from social media, healthcare and insurance industries share their big-data success stories and lessons learned. Insider: Free registration required. Read More For CMOs, big data can lead to big profits It's become a common refrain that marketers need to become more data-driven. This infographic breaks down the pressures that chief marketing officers are under and the upside to embracing big data. Read More WD combines 120GB SSD with 1TB HDD in a laptop drive Western Digital has unveiled its WD Black Dual Drive, which allows users to access ether a 120GB SSD for performance or a 1TB hard drive for archiving massive amounts of data. Read More Sharon Machlis: Is Python really supplanting R for data work? After years of chortling at those who could get worked up enough to launch flame wars like Windows vs. Mac vs. Linux or iOS vs. Android, I seem to be engaged in one of my own. All I wanted was some data.... Read More WHITE PAPER: Exablox Data Storage: An Interactive eGuide In this eGuide, InfoWorld and sister publication Computerworld examine some of the newer storage approaches that enterprises are taking. Read on to learn about new storage technologies that can help you get a handle on your data. Read now! Nick Millman: Data visualization: A picture is worth billions of bytes Data visualizations -- visual renderings of data sets -- have changed the way information is communicated in corporate contexts for good. Read More How to extract custom data from Google Analytics Not happy with the Google Analytics interface? We show you how to use a programming language like R to bypass Google Analytics and retrieve the data you want. Read More Call centers suffer from big data overload Nearly half of all contact centers consistently collect and report on metrics that they never use to improve the customer experience, according to a new survey. Read More INSIDER Robert L. Mitchell: FileMaker Pro: 13 going on 30 FileMaker 13, which debuts this week, represents a milestone in more ways than one. In April the database program will celebrate its 29th birthday. And although Apple owns the product today, FileMaker originally only ran on MS-DOS. Even today, most customers use it on Windows, not the Mac. Insider: Free registration required. Read More Rob Walker: Making data work: Why hope is not a strategy Once a company has climbed the added value ladder of Data → Predictions → Decisions → Actions, making better decisions in all customer channels is not the only benefit. A centralized (customer) decision hub will not just improve the quality and consistency of decisions, it will also record every single one of them. Read More
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