The path to Microsoft's success: Kill the Windows brand

	Ballmer's chance of changing Microsoft? Don't bet on it | Microsoft must embrace 'grim option' of Windows cannibalization
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	The path to Microsoft's success: Kill the Windows brand Windows may be the software that helped gain Microsoft gain worldwide dominance, but if the company  wants to thrive in the future, the Windows brand may need to die. Microsoft would still build Windows operating systems, but would emphasize the Microsoft brand instead, and cut prices drastically for Windows licenses. So conclude several analysts, and they may well be right Read More In this Issue Ballmer's chance of changing Microsoft? Don't bet on it Microsoft must embrace 'grim option' of Windows cannibalization Preston Gralla: Will Chromebooks be the dagger in Windows 8's heart? Peak PC and Microsoft's dilemma Apple, Microsoft to leap on app auto-update bandwagon Bill Gates vows the return of Microsoft Bob Preston Gralla: Microsoft may merge Windows Phone and tablets OSes -- what happens to Windows? Citrix edges VMware, Microsoft in VDI face-off Microsoft takes Outlook Web App native on iPhone, iPad WHITE PAPER: EMC Corporation Backup and Recovery Changes This IDC Whitepaper provides an overview of the forces driving change within today's IT organizations and data centers and discusses how backup and recovery can enable or hinder broader IT infrastructure and business transformation. Learn more. Ballmer's chance of changing Microsoft? Don't bet on it Microsoft's attempt to transform its dog-eat-dog corporate culture into a kinder, gentler cooperative climate is likely doomed, an expert in failed business strategies said today. Read More Microsoft must embrace 'grim option' of Windows cannibalization Microsoft must be ready to accept, as has Apple, that it's better to cannibalize its own sales than to let competitors do it. Read More Preston Gralla: Will Chromebooks be the dagger in Windows 8's heart? Sales of Windows-based PCs may be plunging, but shipments of Chromebooks in the second half of the year are expected to rocket by as much as 200% to 300%, according to a just-released export. Acer, Lenovo, HP and Samsung will all be cashing in by launching new Chromebooks. How badly will Windows 8 be hurt? Read More Peak PC and Microsoft's dilemma Although a historic downturn in PC shipments has made headlines since April, "Peak PC" -- the moment when personal computers crested -- was two years ago. That could bode ill for Microsoft. Read More WHITE PAPER: QLogic Corporation The Value of Shared SSDs in Enterprise Computing With Mt. Rainier Accelerator technology, QLogic delivers a unique solution set that is optimized to address the growing performance gap between what today's processors can compute and what the storage I/O subsystem can deliver. Read Now! Apple, Microsoft to leap on app auto-update bandwagon By this fall, Apple and Microsoft will have followed in the footsteps of Google to automatically update apps on their mobile and desktop platforms, another move to take security out of users' hands. Read More Bill Gates vows the return of Microsoft Bob Though roundly ridiculed when it debuted in 1995, Microsoft Bob, or something resembling the short-lived on-screen assistant, will ultimately return, vowed Bill Gates, co-founder and chairman of Microsoft. Read More Preston Gralla: Microsoft may merge Windows Phone and tablets OSes -- what happens to Windows? A rumor making the rounds says that Microsoft will combine Windows Phone and its tablet operating systems by 2015, in much the way Apple has a united phone/tablet operating system. That makes sense. But what then happens to Windows? Read More Citrix edges VMware, Microsoft in VDI face-off We compared hosted virtual desktop infrastructure (VDI) products from Microsoft, Citrix, VMware, Oracle and Ericom and came to many conclusions, but the most important one is this: Setting up hosted desktop sessions in a BYOD world is a complex undertaking. Read More Microsoft takes Outlook Web App native on iPhone, iPad Microsoft today launched Outlook Web App (OWA) for iOS, a "native" app that reprises -- and amplifies -- the in-browser OWA corporate workers have long used on devices that don't support the full-fledged Outlook client. Read More
	DIGITAL SPOTLIGHT: CLOUD COMPUTING In our in-depth report on cloud computing, we take a closer look at platform-as-a-service, security-as-a-service and back-end-as-a-service, weighing the benefits and challenges of each service and sharing tips from early adopters. This free, 12-page magazine-style report is available now [Registration required] To read the report, click here. CALL FOR NOMINATIONS: PREMIER 100 IT LEADERS Now's your chance to get a worthy CIO or other top IT executive nominated for next year's Premier 100 IT Leaders awards! Deadline is Friday, Aug. 30. To make a nomination, click here. KEEP UP WITH THE LATEST NEWS ON CONSUMERIZATION Our weekly Consumerization of IT newsletter covers a wide range of mobile hardware, mobile apps, enterprise apps and IT trends related to consumerization. We cover BYOD, smartphones, tablets, MDM, cloud, social and how consumerization affects IT. Stay up to date with news, reviews and in-depth coverage. JOIN THE COMPUTERWORLD CONVERSATION ON GOOGLE + Be sure to add Computerworld to your Google+ circles to keep track of breaking news, features, blogs, tech reviews and career advice. CAST YOUR VOTE IN THIS WEEK'S QUICKPOLL Expectations were high for the Windows 8.1 preview that Microsoft rolled out at its BUILD conference on Wednesday. Do you think with Windows 8.1 that Microsoft has turned a corner? NEW COMPUTERWORLD JOB BOARD Search multiple listings now and get new job alerts as they are posted.
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