Tuesday, June 13, 2023

An Ode To The Ombraz Classics

Hey There

Did you know that The Classics are by far our best-selling frame style?

In 2018, we launched The Classics as our sole armless style and scaled up operations for two years before offering any other frame shapes. Even after introducing four new frames - the Classic has remained securely in-place, as our top-seller. (That's an armless sunglasses pun.)

Wanna know where this unshakable classic shape originated? In 2012, I discovered a pair of vintage 80's aviators - complete with a unique nosebridge crown - in a boutique optical shop in New Delhi. I brought them along on a camel safari into the Thar Desert, but a few hours into the expedition, someone sat on them and the arms broke off. Squinty & sunburnt, I tied a piece of twine to the broken hinges and wrapped the twine around my head. To my surprise, they worked better than before. After the expedition, I replaced the twine with a leather cord and wore them like that for 5 years. *Enter Ombraz Classics, stage left. In the early product design phases, I hand delivered my macgyvered frame to our manufacturer, who meticulously replicated the the vintage frame from New Delhi.

Still my favorite style in our armless collection, I believe this timeless shape complements all face shapes and occasions, making it incredibly versatile. So here's to the classic - simple, balanced, ruthlessly reduced and remaining in place at the top of our sales chart.