This buyer's guide focuses on how you can ensure proper due diligence when selecting a content management system. And it starts by asking the right questions, like:
- What does my customer journey look like and where are the digital touchpoints?
- Is it possible to integrate user data with analytics from other platforms?
- What will the mobile customer experience be like?
- Does the license scale with additional servers without adding extra cost?
- How easily can the content be reused and published in multiple channels?
- Can you personalize and manage the digital part of the customer journey?
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