Many organizations that embark on their MDM journey find that the typical approach focusing on data consolidation creates barriers to acceptance and integration. If the goal of master data management is to integrate business value dependencies into a long-term information strategy, it is worthwhile to rethink both the intent and potentially the value of the concept of master data. Therefore, the focus must shift away from delivering master repositories. Organizations must transition the implementation from being technology-based and consolidation-focused to being value-based and consumption-focused.
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