Forrester Report: Manage The Cross-Touchpoint Customer Journey

Forrester's three rules for implementing cross-touchpoint experiences help eBusiness executives identify, design, implement, and optimize end-to-end customer journeys. Learn more>> Business Intelligence Alert Forrester Report: Manage The Cross-Touchpoint Customer Journey Learn More Today's perpetually connected consumer uses an ever-increasing range of touchpoints in order to discover, explore, buy, and engage with brands. Stores, kiosks, websites, call centers, tablets, mobile devices and social media, all play a critical role in the overall customer journey. Customer Experience and eBusiness executives must shift their approach from optimizing individual touchpoints to identifying high-value cross-touchpoint tasks -- and then designing touchpoints that support those tasks, rather than acting in isolation. Read this Forrester Report to learn: - The three rules of implementing cross-touchpoint experiences - How to design, implement, and optimize end-to-end customer journeys - Strategies leading brands have adopted to enable compelling cross-touchpoint customer journeys Learn More Additional Resources eBook: Is the Cloud Right for Your Contact Center? Learn more.

Subscription Services You are subscribed to alerts_bi as jonsan98@gmail.com. Please click here to unsubscribe from alerts_bi Please click here to unsubscribe from all Computerworld alerts. If you do not wish to receive any future mailings from Computerworld Online Resources, please click here. When accessing content promoted in this email, you are providing consent for your information to be shared with the sponsors of the content.  Please see our Privacy Policy for more information.   View Computerworld's online privacy policy. Copyright 2014 | Computerworld | 492 Old Connecticut Path | Framingham MA 01701 | www.computerworld.com.