Cloud storage is one of the broadest and fastest growing categories of cloud services. In response to customer needs, many cloud service providers have launched "Storage as a Service" offers that provide customers with storage capacity on demand, to support both premises-based and cloud applications. In addition, providers are beefing up the storage options associated with their other cloud services, such as Compute as a Service, Platform as a Service, and Software as a Service. Cloud-based backup and recovery represents yet another storage-related opportunity for providers to bring in new customers, and retain and grow existing customers.
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