Thursday, May 2, 2013

From Bookstore to Appstore: 5 Tips for Navigating New Digital Channels for Media

New Digital Channels: 5 Navigation Tips

In recent years ubiquitous connectivity has created a generation of consumers demanding access to any content at any time. While the impact on formats to support myriad devices has not been insignificant, the shift in channels and distribution methods has been downright explosive - a splintering of once predictable channels into an exploding fireworks of glowing embers. This white paper provides five simple tips for helping publishing and media professionals rethink traditional distribution channels. Find out which digital channels offer opportunity over obsolescence.