Mining Big Data to Find New Markets

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Even though companies today have limited resources, they still desire significant growth. Companies also are able to access more types of data and a greater volume of data than ever before, including real-time data from the Internet and social media. By mining this "Big Data," companies can develop insights and identify micromarkets that represent opportunities for growth. When these data-driven insights are translated into specific plans and cascaded to the front lines, companies can produce exceptional results. Tools and technology are important, but even more important are committed leadership, having the right analytical talent, and focusing on specific areas that can create significant value.

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