In the journey to become more data-driven in decision making, we are seeing unprecedented democratization of data and adoption of self-service analytics. Rigid data collection and reporting processes of the past have given way to rapid gathering of raw, unstructured and crowdsourced data. As a result of that change, there are inevitable trade-offs with data quality. Self-service visual analytics solutions often quickly expose data quality issues that you may not even realize exist. Unfortunately, inaccurate data undermines the powerful value of self-service analytics. If people don't trust your reports, they won't use them. Since self-service analytics credibility, adoption and success hinges on accurate data, data quality should be given more attention as you implement these solutions.
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