Tuesday, February 28, 2017

Keep customers coming back with IBM SPSS Modeler



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Understand your customers and keep them coming back

Did you know that it's seven times more expensive to attain new customers than to keep the ones you already have? Don't waste resources—use what you know to reduce or even eliminate customer attrition. The key is predictive analytics. Your existing data contains insights that can help you master core challenges from processes and procedures to products and services.

These deep insights help you improve customer retention by empowering you to:

  • Build new relationships
  • Strengthen existing relationships
  • Anticipate demand

All together this adds up to a more profitable understanding of your customers, your partners and your marketplace.


"IBM® SPSS® Modeler helps us understand customer behavior data to accurately identify customers at risk."

Source: TechValidate. TVID: BC7-C2C-1EB


If your data uncovers customers at risk of severing their relationship, you can quickly take action to offer incentives for the customer to stay. IBM SPSS Modeler detects even minor anomalies and establishes patterns to provide early identification of potential concerns. The software's graphical interface requires no programming, and makes it easy to mine your existing data to see the trends that help improve customer retention and loyalty. You don't even need to know which technique to choose; the software will suggest options that are applicable to your project.


Keep your customers and find new ones with data as your driver

Learn more about reducing churn and retaining customers using the knowledge you already have in the Maintain and Grow Relationships feature guide.

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Ditulis Oleh : Angelisa Vivian Hari: 7:16 AM Kategori:

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