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Understand your customers and keep them coming back Did you know that it's seven times more expensive to attain new customers than to keep the ones you already have? Don't waste resources—use what you know to reduce or even eliminate customer attrition. The key is predictive analytics. Your existing data contains insights that can help you master core challenges from processes and procedures to products and services.
All together this adds up to a more profitable understanding of your customers, your partners and your marketplace.
If your data uncovers customers at risk of severing their relationship, you can quickly take action to offer incentives for the customer to stay. IBM SPSS Modeler detects even minor anomalies and establishes patterns to provide early identification of potential concerns. The software's graphical interface requires no programming, and makes it easy to mine your existing data to see the trends that help improve customer retention and loyalty. You don't even need to know which technique to choose; the software will suggest options that are applicable to your project.
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