Monday, October 19, 2015

Microsoft antagonizes users with intrusive new Windows 10 upgrade tactics

Computerworld Microsoft
October 19, 2015

Microsoft antagonizes users with intrusive new Windows 10 upgrade tactics

Microsoft has gone aggressive with its push to get users onto Windows 10, including setting the upgrade to automatically download through Windows Update. READ MORE

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Issue highlights

1. Customers petition Microsoft CEO Satya Nadella, demand changes to Windows 10 update practices

2. No! Just no: "PC Does Whaaat?" is execrable ad campaign by Microsoft/Intel

3. PC rivals band together in $70M ad effort to convince consumers they need a new machine

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Customers petition Microsoft CEO Satya Nadella, demand changes to Windows 10 update practices

Windows 10 users have petitioned Microsoft's CEO to let them not only delay feature and functionality updates, but also ignore them, a plea that if granted would upend the company's plans to deliver the OS as a service. READ MORE

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No! Just no: "PC Does Whaaat?" is execrable ad campaign by Microsoft/Intel

"PC Does Whaaat?" is the new advertising gimmick from Intel and Microsoft (Dell, HP and Lenovo chipped in some, as well). But, wow, it's awful... READ MORE

PC rivals band together in $70M ad effort to convince consumers they need a new machine

Microsoft, Intel and the world's three largest computer makers -- Dell, HP and Lenovo -- have banded together in a joint marketing campaign to convince consumers they need to replace their aging PCs. READ MORE

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